Memes in Fabula arises from an observation about our present.
We are living in a moment of complex and radical social changes that occur suddenly and incessantly, forcing us to navigate in a stormy sea of information to decode and trends to follow. The generational gap becomes increasingly pronounced in less and less time, and young people are constantly pressured by a perennial sense of insecurity and uncertainty about the future, as well as an overwhelming demand for performance from the external world.
The only means that manages to withstand this suddenness is the digital world: the internet and social networks are the mirror of the reality in which we find ourselves and the reflection of our moods, feelings, and emotions.
More and more, we tend to identify ourselves with the content we choose, are presented with, create, and share.
A content that still manages to resist the frenzy of time is that of memes: digital artifacts that thrive because of their ability to evolve, change, adapt, and take on new meanings depending on the context in which they are produced and inserted. Memes have become a form of communication that spreads rapidly through the web.
The meme intertwines so much with the user that it becomes part of everyday life, customs, and above all, language.
