Highlights from 5+1 hosted by Studio Pesca

On Thursday, October 16th, the second 5+1 event hosted by Studio Pesca took place.

Being the second event we really saw how these events will change and adapt everytime depending on the host. This time at Studio Pesca we had the pleasure to meet the entire team lead by Benedetta Gambino. After a quick introduction of all the partecipants to break the ice, we immediatly started with a deep dive into Studio Pesca’s portfolio analysing the most significant and crucial projects they have done since the beginning of their journey.

During this presentation Benedetta and her team really share with us how is important for them the strategical aspect to shape a proper brand identity to their clients, and how they do not take anymore projects without that initial phase.

Beyond that we also had the opportunity to get to know exactly the strategy of Studio Pesca, since the beginning when Benedetta decided to take her first client for a communication project, to nowadays where the multidisciplinary, the trust and the intuition in the new talents is the key of the success of their project.

We would like to thank our sponsor Readymag and our supporters ViewSonic, Paper&People, Presspoint Milano, Glyphs, and Birra Castello.

In addition to these sponsors and supporters, we made a targeted open call to independent type foundries from our archive, inviting them to include materials in the tote bags as a way to showcase their work. This time, we were happy to have contributions from Zetafonts, who shared some great materials and gadgets alongside those of our supporters.