MAGDA - FarmaZine n.01

FarmaZine is an editorial project and an object to narrate the contemporary and independent creative scene of Italian fashion.
Magda is an experimental laboratory, full of tests, notes, shots and images, an archive, a box full of photos, a tangle in which typewriters, mannequins, ideas are interwoven with a red thread that holds everything together and makes it linear.
The concept is an investigation of identity. It takes its cue from reality and turns into an unspoken narrative of what is really going on. Magda is the inspiration to take this journey in search of something. A path where the shadow of the unknown hovers and at the same time the light reflected back to oneself. A path of sensations and hypotheses that in no way seeks to give an explanation of the unknown in question. On the contrary, it becomes the stimulus whose aim is simply to set sensations in motion. In this way, narration is purely a way of searching and building on the borderline between the visible and the oneiric.