Pasta Divella

Divella is a pasta brand that offers high-quality Italian products at affordable prices while maintaining its classic and original identity.

The Divella brand is one of the few Italian pasta brands that has never undergone rebranding. Our project stems from the desire to rejuvenate the visual identity of such an important pasta factory for both the Italian and international industries.

The logo has been redesigned by removing the illustrated part and refreshing the font. However, we have retained the main features of the previous typography, so as not to stray too far from the strong image that the brand has impressed upon its consumers. The same concept has been applied to the color palette, with the main colors remaining the same but with the adjustment of making them more vibrant and brilliant.

As for the packaging, we decided to eliminate plastic for ecological reasons and redesign a die-cut specifically for the new visual identity of the brand, giving Divella a homely image with a focus on the environment.